Product Marketing Manager


SALT LAKE CITY, UT

SpaceIQ is leading the digital transformation of the workplace with our cloud-based platform that turns facilities from cost centers into strategic business assets. SpaceIQ brings management tools and insights to help companies execute data-driven real estate decisions, increase operational excellence, and enhance employee experience.

SCOPE OF WORK:

As the Product Marketing Manager, you will be responsible for the strategy, and core product marketing deliverables of the SpaceIQ product. You will craft product messaging and positioning and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into customer benefits are crucial. You will be the subject matter expert and have a key understanding of buyers, their buying criteria, and will transfer that knowledge to the sales channel. Additionally, SpaceIQ is looking for a leader who can build a product marketing organization and function from the ground up, as well as successfully launch products. 

POSITION DETAILS:

  • Develop product positioning, product messaging, and competitive positioning
  • Market intelligence – Be the expert on your buyers, how they buy, and their buying criteria; be the expert on your competition and how to crush them
  • Demand generation – Develop the strategy and manage the marketing programs that drive demand for your assigned products
  • Create quarterly marketing plans, including program elements, key performance indicators (KPIs), and continuous progress updates
  • Create and execute on the product marketing strategy from concept to execution
  • Support new product launches with marketing and training materials
  • Work with various functional departments—including sales and services teams—to develop marketing programs, sales collateral, training materials, case studies, templates, newsletters, and other core marketing deliverables
  • Work with internal teams on lead generation campaigns for the sales and professional services teams
  • Help the extended marketing team quantify the performance of various marketing and communication initiatives by summarizing results on a regular basis
  • Work with marketing team on key marketing deliverables for corporate and industry events, including agendas, presentations, signage, and logistics

THE IDEAL CANDIDATE WILL HAVE:

  • 5+ years experience in B2B enterprise software product marketing, with a strong skill set and understanding of the principles of product marketing
  • Significant experience in technology business-to-business marketing, preferably in the area of business intelligence. Bachelor's degree required
  • Strong sense of teamwork and the ability to work cross-functionally (services, sales, Product Management, etc.) to obtain consensus on marketing projects while keeping deliverables on track
  • Strong organizational skills and attention to detail while working under tight time constraints
  • Ability to schedule and prioritize work effectively in order to meet critical deadlines
  • Ability to think creatively and strategically
  • Excellent copywriting, presentation, and verbal communication skills
  • Superior ability to build relationships with peers among product management, marketing, and sales
  • Strong team player, results oriented, metrics driven, and capable of working in a fast-paced, changing environment
  • Strong leadership and management skills required
  • Ability to communicate and interface with technical and non-technical members of the organization
  • Passionate about technology and solving complex business problems

PREFERRED SKILLS:

  • MBA a plus
  • Experience in managing performance-based marketing programs a plus
  • Experience in BI, SaaS, Enterprise DB, and mobileZ devices is a huge plus
 
CULTURE:
 
  • Tenacious. SpaceIQ didn’t grow overnight, we did it by working hard, and going about with a high level of integrity and transparency 
  • Resourceful. As a start up, we don’t have a ton of resources, but what we do have are great employees. We value employees who can take initiative and can be creative with solving problems 
  • R-E-S-P-E-C-T. Please have it, and treat everyone with it, whether it be your colleagues, your supervisors/employees, our prospects, our partners or our customers. Everyone at every level deserves respect 
  • Communicate. No one can read minds, please share your opinions and feedback in a respectful way 
  • Teamwork. We win as a team, and we work as a team. If your colleague needs help, do what you can to contribute

PERKS AND BENEFITS:

  • Competitive salaries, meaningful equity, & 401(k) plan
  • Medical, dental, vision & life insurance
  • Unlimited PTO, great work/life balance, and fantastic location
  • Weekly lunch + snacks/beverages
  • Pre-tax commuter benefits

 
We celebrate a diverse and an inclusive work environment, where we honor and support varying backgrounds, beliefs, and perspectives for the benefit of our business, including our employees and products. We are proud to be an equal opportunity workplace and strive to be a place where every SpaceIQ employee feels they belong. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.