Demand Generation Manager


SALT LAKE CITY, UT

SpaceIQ is leading the digital transformation of the workplace with our cloud-based platform that turns facilities from cost centers into strategic business assets. SpaceIQ brings management tools and insights to help companies execute data-driven real estate decisions, increase operational excellence, and enhance employee experience.

SCOPE OF WORK:

SpaceIQ is looking for an experienced Demand Generation Manager to join our marketing team in Salt Lake City, UT. This person should have expertise in crafting and executing successful demand generation programs for the enterprise segment, while collaborating closely with product marketing, sales, sales development reps, and external agencies and vendors. We are looking for someone who can take full ownership of integrated campaigns, uncover new opportunities, move quickly, and has a strong appetite for growth.

If you’re looking to roll up your sleeves, make an immediate impact, and be a high-visibility marketer within the organization, this role is for you.

POSITION DETAILS:

  • Plan and execute end-to-end demand generation programs, which include—, but are not limited to—webinars, emails, nurture campaigns, paid media, and content syndication, etc
  • Develop and execute innovative multi-channel campaigns to drive enterprise MQLs and sales pipeline, while closely monitoring conversion rates and optimizing campaigns at each stage
  • Manage agency and contractor relationships, expectations, and budgets
  • Develop a comprehensive marketing plan to drive net new prospects to SpaceIQ events. Communicate internally to the business on progress and results, and support project management to execute conference and provide a delightful experience to prospects and existing customers
  • Partner with the SDR team to ensure quality lead delivery and proper follow-up according to established SLAs. Build a consistent feedback loop and continuously improve and optimize lead hand-off processes in conjunction with the Marketing Operations team
  • Own campaign strategy and implementation plans with execution support from web, design, and field marketing teams

THE IDEAL CANDIDATE WILL HAVE:

  • Bachelor’s degree in business, marketing, or a related field
  • Minimum of 4 to 6 years of full-time marketing experience
  • 2+ years of demand generation/campaigns experience
  • Experience implementing enterprise-level demand generation programs
  • Tactical, hands-on experience with lead forecasting, reporting, and analysis
  • Proven experience working with paid media and content syndication vendors
  • Experience developing compelling messaging and voice across all digital channels
  • Experience managing third-party vendors, including agencies and contractors  
  • Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along buyer’s journey
  • Self-starter who excels at multitasking and thrives in a fast-paced environment
  • Excellent time management skills with the ability to prioritize and shift workload to meet deadlines

PREFERRED SKILLS:

  • CRM experience a plus, specifically Salesforce
  • Marketing Automation experience is a plus
  • Bachelor’s degree from a four-year college or university preferred
 
CULTURE:
 
  • Tenacious. SpaceIQ didn’t grow overnight, we did it by working hard, and going about with a high level of integrity and transparency 
  • Resourceful. As a start up, we don’t have a ton of resources, but what we do have are great employees. We value employees who can take initiative and can be creative with solving problems 
  • R-E-S-P-E-C-T. Please have it, and treat everyone with it, whether it be your colleagues, your supervisors/employees, our prospects, our partners or our customers. Everyone at every level deserves respect 
  • Communicate. No one can read minds, please share your opinions and feedback in a respectful way 
  • Teamwork. We win as a team, and we work as a team. If your colleague needs help, do what you can to contribute

PERKS AND BENEFITS:

  • Competitive salaries & 401(k) plan
  • Medical, dental, vision & life insurance
  • Great work/life balance, and fantastic location
  • Weekly lunch + snacks/beverages
  • Pre-tax commuter benefits

 
We celebrate a diverse and an inclusive work environment, where we honor and support varying backgrounds, beliefs, and perspectives for the benefit of our business, including our employees and products. We are proud to be an equal opportunity workplace and strive to be a place where every SpaceIQ employee feels they belong. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.